
Iwata Explains How the DS Still Has More Growth Potential; Notes Dangerous Economy
January 8, 2009 | 3:41 PM PST
Some would say that the market for the Nintendo DS has been oversaturated. But Nintendo Co. Ltd. President Satoru Iwata?
"Nonsense!" he says. "Balderdash! Poppycock! And many other cool, obscure words that say you're full of crap!"
All right, all right, he didn't say any of that, but he did disagree with the assertion all the same. And to back up his claim? He has numbers, so be afraid.
"Some say the market for the DS is saturated, but I disagree. In Japan, a country with a population of 127 million, we've sold 23 million DS units. The United States is inhabited by over 300 million people, and there are more than 490 million people in the European Union. Sales of the product could grow further in foreign countries considering their populations."
Oh, snap.
But that's not all, as Iwata says to chew on this:
"Nintendo DSi, the latest version of the DS series, was launched in November and sold 500,000 units in the first month. The product includes new functions such as a camera and the ability to download software through the Internet to customize it for the individual. We hope this will create a trend in which each family member will have his or her own DSi with their favorite software installed." -- Satoru Iwata to The Daily Yomiuri, via Endsights and Go Nintendo
And next? Once everyone in the world has a Nintendo DS, they will enact the plan for the DSJr., which will can be inserted into the womb, so that unborn infants won't grow bored and can get an early start on their Brain Training.
And I know what you're thinking, "all that would be left are those who have died. Will they release a DS for them?" The answer is no, don't be ridiculous.
Instead, caskets will have the option of being equipped with the new Wii Live: "Just because you're dead, doesn't mean you can't lead an active lifestyle."
After that, I really have no idea where they can go next. Saturn? Wait, no, SEGA already went there, it didn't work out so well.
And speaking of things not working out so well, Iwata comments briefly on the state of the economy as well, and making sure post-DS/Wii employees know of the potential jeopardy:
"I think the game industry will keep doing well in 2009. However, the current economic recession is something that happens only once in 50 or 100 years. We have to monitor the market very carefully.
"Nintendo workers who know only the good times of the company are increasing. I hope to give them a sense of the potential critical nature [of the economic situation]."
Hmm, now how would he do that?


















